PRITCH LONDON

PRITCH founder and CEO Arina Pritch has Georgian, British, Russian and Ukrainian roots and with her multi-cultural background and international upbringing, is a keen observer of human nature. 

From a young age she was fascinated by the transformative power of clothing and its ability to convey complex aspects of our psychology and personality — the dualities that exist in all of us.   

Such ideology was informed by degrees in Fashion Business in Istituto Marangoni and Luxury Brand Management at London’s European Business School, where Arina’s studies and research reinforced her conviction that the fashion market lacked a coherent voice to harness this power and realize its full potential.   

PRITCH had its genesis as Arina’s Istituto Marangoni graduate project and the leather devotee launched her brand in 2012 with the capsule collection of couture leather jackets from which the brand took flight. 

CONTACT: NICOLE@THEGOODSIX.COM